Strategic Direction
Fractional CMO for Growth.
Strategic leadership that owns growth. Measurement systems. Accountability. Channeling investment toward impact.
Strategic Growth Leadership
Growing companies lacking CMO-level leadership or expertise.
Teams where marketing lacks clear direction and measurement.
Operators needing strategic guidance without full-time overhead.
Businesses scaling faster than internal marketing can execute.
Common Leadership Gaps
Lack of Direction
Marketing activities are reactive. Tactics without strategy. Spending without clear purpose.
Fragmented Execution
Channels operate independently. Ads don't support sales processes. No system coherence.
Missing Ownership
No clear growth accountability. Metrics aren't tracked. Invisible what's actually working.
Budget Inefficiency
Spending driven by habit, not performance. No optimization. Resources scattered.
Team Misalignment
Marketing team unclear on priorities. No unified goals. Effort dispersed in conflicting directions.
Leadership Deliverables
Growth Roadmap
12-month strategic plan. Channel investments, metrics framework, priorities by impact.
Team Direction
Clear marketing team goals. Quarterly OKRs, monthly milestones, regular check-ins.
Channel Strategy
Which channels support your business. Integration and coordination. Investment decisions.
Measurement Systems
What gets tracked. Dashboards, regular reviews, data-driven decision culture.
Partner Coordination
Oversee agencies and vendors. Ensure aligned goals and consistent execution.
Strategic Reviews
Regular leadership sessions. Metric reviews, strategy adjustments, problem-solving.
Fractional CMO Model
01. Discovery
We audit current state. Understand context, identify gaps and opportunities.
02. Strategy Development
Build 12-month roadmap. Channels, milestones, metrics, resource plan.
03. Framework Implementation
Work with your team to implement systems. Goals, dashboards, processes.
04. Monthly Strategy Sessions
Regular meetings. Review metrics, adjust course, plan next phase.
05. Tactical Support
Help with execution. Campaign planning, vendor coordination, optimization.
06. Quarterly Deep Dives
Comprehensive OKR reviews. Assess progress, update strategy, plan ahead.
Fractional Commitment Structure
Strategic Direction
- +12-month growth roadmap
- +Quarterly strategy reviews
- +Monthly leadership calls
Team Coordination
- +Weekly goal tracking
- +Campaign oversight
- +Team alignment sessions
Typically 15-20 hours weekly. Flexible based on needs. More intensive during launches, lighter during stable periods.
Strategic Growth Impact
3x
Series A SaaS
Established marketing strategy and leadership. Built measurement framework. Revenue growth 3x within 18 months.
7
E-commerce
Coordinated marketing channels. Added significant revenue. Structured growth through strategic direction.
FAQ
When does fractional vs. full-time CMO make sense?
Fractional works for pre-Series B or steady-state growth. Full-time when you have 10+ channels and large team complexity.
How do you work with existing vendors?
We integrate with your current agencies and vendors. Set goals, track performance, ensure strategic alignment.
What if we lack measurement systems?
We build the measurement framework. Set up tracking, dashboards, reporting. First month often focuses on visibility.
Can you help with marketing hiring?
Yes. We help define roles, source quality candidates, and onboard them into the strategy.
What's typical engagement length?
Minimum 6 months. Most engagements run 12-24 months. Some transition to less intensive monthly retainers.
How much execution work do you do?
We focus on strategy and oversight. Your team executes. We get hands-on when needed—launches, problem-solving.
Strategic Leadership That Scales.
Growth needs clear direction and accountability. Let's build your marketing strategy and execution infrastructure.
Discuss Your Growth Goals